Pharmaceutical Marketing to Medical Students: The Student Perspective

Separating continuing medical education from pharmaceutical marketing.

Medical Representatives' Intention to Use Information Technology in Pharmaceutical Marketing

OBJECTIVES Electronic detailing (e-detailing), the use of electronic devices to facilitate sales presentations to physicians, has been adopted and expanded in the pharmaceutical industry. To maximize the potential outcome of e-detailing, it is important to understand medical representatives (MRs)' behavior and attitude to e-detailing. This study investigates how information technology devices s...

Student Research Projects Inhibiting Factors from the Students Perspective

Background & Objective: Identifying the research barriers and assess the ability of students to use the university services and facilities is crucial to promote research activities. Present study was carried out to determine the inhibiting factors influencing the student's research projects from the view point of Yasuj University of Medical Sciences students in 2008. Materials & Methods: In thi...

Student evaluations of teaching: The students’ perspective

Consultation with all stakeholders is required to embed an evaluation culture effectively within an education institution. One of the groups deeply involved in any institutions evaluation process, but routinely overlooked during such consultations and discussions are the students. Even the evaluation literature is limited on this subject. Evaluations are implemented at most tertiary institution...

An insider's perspective: defense of the pharmaceutical industry's marketing practices.

A sharply dressed, attractive female walks into the waiting room of an office. All eyes turn and look at this young lady, who looks quite out of place amongst the throngs of elderly, young, and sick patients waiting long periods to see their doctor. This person, carrying meals, gifts, and free drugs, skips the line of patients waiting to be seen and walks right into the back, embracing a friend...